Mariya Nurislamova initially created her mark as a serial entrepreneur during the magnificence-tech Area. In 2014, she co‑Launched Scentbird, a fragrance‑membership service pitched as being the “Netflix for perfumes.” The platform promptly scaled to more than seven-hundred,000 month-to-month subscribers while in the U.S. and Canada, offering entry to 800+ designer scents.
Beneath her leadership, Scentbird lifted over $twenty five million in venture capital, participated in Y Combinator, and have become lucrative by 2019, creating annual revenue north of $one hundred million with progress of 45–fifty% yr-above-year. Her suggestions—to "get started small and never ever stop trying"—has resonated with quite a few emerging business people.
But commencing all-around 2018, Mariya launched a parallel side to her persona: spiritual Instructor, intuitive, channel, artist, and writer. Launching the YouTube channel “This is often Mariya”, she regularly delivers guided meditations, Electricity‑channeling classes, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and even more. The channel has grown to ~102,000 subscribers and 1,two hundred+ films, along with her broader presence across TikTok, Instagram, Spotify, and podcasts achieving about three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual id—company CEO by working day and spiritual guru by night time—rarely intersected publicly right until mid‑2024. That’s when Business of Manner spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the bigger… sources of expertise in 3D Earth earth warfare”.
These sights ignited a wave of on the web backlash:
YouTubers for instance Keya’s Planet and Zachary Michael publicly mentioned they would no more work with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and suggested followers to ditch Scentbird.
Social media marketing customers were being specially appalled by claims that conditions like most cancers or AIDS can be cured in per week, miscarriage was “a decision,” and Bodily attributes (e.g., crooked teeth, hair color) held spiritual importance.
Yet, Mariya continues to be resolute. She maintains her spiritual content material is separate from her CEO responsibilities, stating she makes use of only “Mariya” in spiritual channels to shield Scentbird’s brand name.
The Toughness of Duality
Strengths of Mariya’s Strategy
Authentic Differentiation
Her fusion of company success and spiritual observe sets her aside—making a deeply own brand name with pathways into membership, retreats, non-public sessions, and guided activities .
Scale and Strategic Discipline
Scentbird’s dependable development underscores her capacity to translate eyesight into operational actuality, while her spiritual aspect drives a in the same way expansive articles motor.
Neighborhood Depth
The regularity and intimacy of her content—guided meditations, Q&As, and Dwell courses—foster strong Neighborhood bonds between followers looking for spiritual transformation.
Emerging Dangers & Fractures
Brand name Status Possibility
The spiritual content has produced unease amid influencers, shoppers, and traders who're uncomfortable associating Using these metaphysical narratives .
Written content Legal responsibility
Bold well being promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical buyers, or regulatory groups worried about misinformation.
Cross‑Id Confusion
Although Mariya insists on separating her two worlds, critics argue the identities already overlap—Primarily by means of her involvement in Scentbird‑connected material and sponsorships.
Navigating the Future
Strategic Options
Compartmentalize
Mariya could preserve a clear boundary—retaining mariya nurislamova her spiritual id beneath a definite identify and System although holding Scentbird separate and brand name-neutral.
Integrate
By weaving spiritual and wellness factors into her enterprises—for example scent + meditation kits—she could lean right into a wellness‑centric model evolution.
Make clear Messaging
Tonal harmony—grounding her spiritual content material with direction disclaimers or scaling back controversial metaphysical statements—could broaden her enchantment and minimize friction.
Validation by means of Reaction
Irrespective of backlash, Mariya proceeds to develop her spiritual ecosystem—from charging $one,111 glastonbury retreats to $one hundred twenty five,000 personal transformational activities, online channelling classes at $three,000, and her 2021 e-book seventy two Keys to Manifestation. Her followers’ good Amazon evaluations advise her wisdom resonates deeply with many seekers .
Last Choose
Mariya Nurislamova embodies a rare modern archetype: a undertaking-pushed CEO by using a higher-stakes spiritual alter Moi. Her journey displays broader cultural convergence—the place public figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's success attests to her business savvy.
This really is Mariya demonstrates her ability to command consideration and Construct deep psychological resonance.
The fact clash among these worlds—sparked by metaphysical pronouncements—poses equally threat and prospect.
Whether or not she amplifies the convergence or attracts firm boundaries, Mariya stands in a pivotal crossroads. Her future steps may perhaps redefine what it means to become a founder from the spiritual-tech period—layering ambition with authenticity in the brand-new way.